Business Development 

Ariston Group a leading German performance consulting firm focused on sales and marketing excellence provides a comprehensive sales coaching to leading foreign ICT companies.

Ariston Group’s business development aims to:

- Support foreign client companies in creating, building and sustaining profitable relationships with new clients in the German speaking region, the CEE countries and Southeastern Europe.
- To help clients develop skills in assessing buyer needs and focusing on value based selling.
- To assist clients in developing their messages to present a compelling value proposition to buyers by identifying, anticipating and satisfying stakeholder requirements: By recognizing organizational buying behavior, creating a competitive offering, finding partnership linkages, understanding business priorities, managing opportunities, managing decisions and stakeholders and managing competition.
- To provide expertise with in-market sales staff selection and sales performance.
- To highlight both cultural and language issues facing foreign ICT companies selling into the German speaking region, the CEE countries and Southeastern Europe.
- To assist clients in identifying key decision makers in an organization.

Deliverables of our business development are:

• Tailored and specific value propositions and messaging statements, appropriate to the market or buyer meetings.
• A repeatable framework which clients can use to periodically revisit and renew messages and value propositions.
• Higher quality of lead generation through improved market fit, and client/prospect nurturing.
• Improved sales performance and effectiveness by understanding a) sales staffselection process and b) performance metrics.
• Increased depth of account penetration, increased consistency among sales campaigns, increased accuracy of sales forecasts and increased close ratios.

For more information download our Winning Business in Germany, Austria and Switzerland brochure (PDF ~500KB)